About Bill Houle
Experience is Valuable.
A System Makes it Transferable.
BHIVE Performance System brings decades of new home sales leadership, training, and coaching experience into a practical framework for professionals and teams to use every day.
Bill Houle has more than 25 years of experience working with developers, builders, and new home sales professionals. As a former Vice President for several Fortune 500 builders, Bill spearheaded projects and led teams throughout North America to the tune of more than $1 billion in sales revenue.


$1 Billion+
Leading New Home Sales
25+ Years
Training, Coaching & Managing
3 Roles
Coach, Trainer & Team Builder
Why BHIVE?
Shared Purpose. Extraordinary Performance.
A healthy hive works because every member contributes with purpose, communicates through action, and supports a result larger than any one individual. This idea has shaped Bill’s business for more than 25 years.
BHIVE Performance System is designed around the fundamentals of self-awareness, discipline, market knowledge, practice, good communication, and providing valuable service to buyers. This mindset comes from Bill’s time in the U.S. Marine Corps. and decades of training and teaching Filipino martial arts.
What Bill Believes About High-Level Selling
Know Yourself First
Your natural communication style is your starting point—not your limitation. Your self-awareness creates the ability to adapt to others.
Listen To Understand
The best recommendation begins with being patient with discovery to gain an honest understanding of what matters most to the buyer.
Practice With Intention
Confidence comes from knowledge, preparation, repetition, market command, and continuous training to stay on top.
“Your Natural Style is Your Starting Point, Not Your Limitation.”
The goal is not to create identical sales consultants. It is to help each person become more intentional, more adaptable, and more effective, while remaining authentic.
